Zynga East studio launches FrontierVille

There are several ways to scare a bear. Make as much noise as possible, stand tall to present an intimidating figure, or flap your arms frantically and yell, “Hey! Hey!” The first two options may help you avoid a bear attack, but only the latter will reap you goodies like gold coins, bear pelts, and yummy pies in Zynga’s latest game, FrontierVille.

Veteran game designer Brian Reynolds and his Zynga East game studio team in Baltimore released the wildly addictive social game on June 9. FrontierVille puts a user on a homestead where the pioneer must carve out a life in the wilderness. Chop down trees and clear land to build a log cabin. Your survival skills are tested by how well you can scare bears and whack snakes that lurk beneath tall grass and rocks on your land. Living alone on your homestead is full of surprises, which is why you’ll need to work with neighbors and send for your family members who are waiting back east.

Reynolds, Zynga’s chief game designer, took time from whacking groundhogs and feeding chickens to talk about Zynga’s newest social game. Read Full Article Here